Next Generation Connected Car Digital Products

Connected Car Digital Product with Wearable Integration

Connect Your Car!

The Viper brand has long been known for innovative, industry leading automotive products like car alarms and remote start systems. In fact, the first three versions of their connected car app set the pace that the automobile industry couldn’t match with extra features and forward thinking design. But the world moves fast, competition rages on, and the automakers and competitors quickly copied the best features that Viper had created, and built on them over time.

Seeing the shift in the competitive landscape, Viper tapped MJD to revamp their connected car mobile products, dubbed Viper SmartStart 4.0. We were tasked with taking a product that was both technically and aesthetically dated further than any connected car applications had yet achieved. We started from square one with the project, carefully building a better user experience (UX), adding a modern user interface full of elements of delight, and then we completely rewrote the app for iOS on iPhones and Apple Watch, and Android phones and Android Wear devices. Combined with new hardware from Viper that allows faster response, less power consumption, and superior nationwide coverage, you end up with a connected car experience that once again far exceeds the rest of the industry.

Control your Vehicle with a Click

We designed a new UI that allows easy gesture controls to start your car, with better feedback that the action has been completed. Locking and unlocking your car were the most accessed features from our UX research. We conveniently put those front and center in the new UI, adding easy to understand animations for actions and feedback.

Our UX research showed that additional tasks, while important, weren’t utilized as much. So we created a drawer for them that can easily be accessed to open the trunk, turn the panic alarm on and off, and go to the Geo-Features of the app. Users can also customize this drawer with their own functions.

Geo-Features

  • Users can quickly ‘SmartPark’ their vehicle with a single tap, which marks your position on the map, and creates a timer that serves as a parking meter so you know when you need to move your car if you’re at a meter or timed parking area. Never forget where you parked again!
  • The app also allows map access for directions back to your parked vehicle.
  • Set SmartFences, which are Geolocation fences where the user chooses a point on the map and sets a radius around it to see when the car enters or exits that location. Need to know if your teenage daughter went to her boyfriends house? Now you can.
  • Set Lockdown mode to alert you if your vehicle moves. This is handy if you’re parking your car while on a trip and want an extra layer of security in case of theft or towing. As soon as your car moves, you are notified and can react in time to help.

Alerts notify you on vehicle status

Your teenage son has a lead foot? Set a speed alert to let you know anytime he goes over 75 mph. Know if your battery is low from your app, so you can make arrangements for a jump start. Get instant notification when your car alarm goes off. This is key in a theft situation, and also allows you to quickly disarm your vehicle if it was just an obnoxiously loud motorcycle passing by that set it off.

Wearables

  • Users can quickly ‘SmartPark’ their vehicle with a single tap, which marks your position on the map, and creates a timer that serves as a parking meter so you know when you need to move your car if you’re at a meter or timed parking area. Never forget where you parked again!
  • The app also allows map access for directions back to your parked vehicle.
  • Set SmartFences, which are Geolocation fences where the user chooses a point on the map and sets a radius around it to see when the car enters or exits that location. Need to know if your teenage daughter went to her boyfriends house? Now you can.
  • Let Lockdown mode to alert you if your vehicle moves. This is handy if you’re parking your car while on a trip and want an extra layer of security in case of theft or towing. As soon as your car moves, you are notified and can react in time to help.

Results

“Without a doubt, one of the coolest apps I’ve ever seen”

Gizmodo

“Making the cloud-connected car a reality”

Edmunds.com

Yes, we kind of built Kit from Nightrider.

Next Generation Connected Car Digital Products

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Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.