Red Bull Sponsored Athlete Tracker Scores ROI Win

Sponsored Athlete Platform

Red Bull Athlete Tracker

Red Bull came to MJD with a need to create a digital system that would help them track athlete performance. We started with user experience documentation: identifying appropriate stakeholders and personas, wireframing the software system, and then creating a clickable prototype to ensure nothing was missed. The system would bring in a variety of data sources. Some would be entered through a spreadsheet upload, some (such as performance in a contest) grabbed from the internet, and others would be manually entered into a custom content management system.

Going Beyond Expectations

Upon approval of the prototype, we went to work creating multiple design concepts to bring our software to life. These sessions proved fruitful. The end result went beyond expectations. What was to be a pretty sparse data driven software system ended up being every bit as beautiful and rich of an experience as anything you would expect from Red Bull.

Great Results

The project went live into the internal tool system available to Red Bull brand managers with enthusiastic response. The tool is now helping Red Bull staff analyze data in ways never before possible.

Red Bull Sponsored Athlete Tracker Scores ROI Win

Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.