Pioneering a New Digital Brand for Qualcomm Ventures

Responsive, Cutting Edge Digital Branding

Overview

MJD’s UX process included internal department stakeholder interviews, website user flow and wireframe documentation, and prototype user testing. Qualcomm Ventures is seeing most of their traffic from mobile sources, thus the user experience needed to work equally well on smartphone, tablet, and desktop.

User Experience

MJD’s UX process included internal department stakeholder interviews, website user flow and wireframe documentation, and prototype user testing. Qualcomm Ventures is seeing most of their traffic from mobile sources, thus the user experience needed to work equally well on smartphone, tablet, and desktop.

Design & Development

Reflecting Qualcomm Ventures and its parent company’s place as a technology leader, the new QCV site was built using the most modern development techniques, full of innovative design, subtle movement to engage visitors, a fully responsive site design for mobile viewing, as well as switching to a new Drupal CMS to run the site. The digital branding elements began to shift assets in more traditional print outlets such as event brochures and badges, and other corporate communication pieces. We also opened the site content to services that will allow it to be consumed in native iOS and Android mobile apps, effectively future proofing the project.

Qualcomm Ventures is a global organization, and thus required numerous language options and a completely multi-language CMS and site for these diverse audiences.

Results

  • The results speak for themselves with a very clean, modern digital brand that the Qualcomm Ventures team will use for years to come
  • Allows Qualcomm employees to easily update content on the site via Drupal CMS platform
  • The new site helps qualify potential investments, and provides detailed investment company information  
  • Allows press and media better access to team, portfolio and overall company information
  • 2016 Addy Award Winner for website design

“We updated Qualcomm Ventures’ look and feel with a fresh color palate that says innovation, but with a more personable and approachable tone.”

Lindsey Harris, Creative Director, MJD

“Once you see a website as a product, you follow the same proven steps as any other product launch, from developing a strategy, a design experience and a continuing focus on product feature enhancements through UX testing and ongoing updates.”

Lindsey Harris, Creative Director, MJD

Pioneering a New Digital Brand for Qualcomm Ventures

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Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.