One Icon – Conquering Kona
One Icon is Oakley’s lifestyle editorial publication that brings to life some of the coolest events and adventures on the planet. MJD was challenged with the user experience, creative and development of a site that lives up to the legendary Ironman triathlon. We came up with an idea to design and build the site with an interactive map that plots course highlights, showcases visual imagery and includes narration by three famous Oakley Ironman athletes as you move through the site. The site really pushes the boundaries, much like the race, of what is possible. The desktop version is an immersive guided map tour of the island and course, while the mobile responsive version changes the user interface including optimized mobile images and finger loving navigation.