What a Long, Great Trip It’s Been

Responsive Website Experiences

MJD & Falken Take the Checkered Flag

Falken Tire came to MJD Interactive looking to expand their brand recognition to a new demographic. After significant market research, the MJD Interactive branding team found that Falken had serious clout with one of the hardest demographics to attract – 18 – 30 year old males. Falken is huge in the racing and drifting world. As a company they also needed to attract the 30 – 55 year old demographic, but without losing what they currently have. MJD designed a site that caters to the younger crowd with social feeds, a Motorsports area, and of course, the Falken Models. We also added easy to use Tire Finder calculators and significantly more information on their products than before to attract customers that are a bit older and looking for more specifications. The site has been a huge success.

We've Been in the Race for a While

MJD has been the Falken Tire digital agency for the past 6 years, currently on the 3rd version of the site, all using the same back end solution.

The Results

  • Exceeding KPIs for:
    • Time on site
    • Tire finder usage
    • Pageviews
    • Visitor retention
    • Product inquiries
  • Multiple Awards Each Year
    • 2013, 2014, 2015 ADDYs
    • 2015 W3 Awards

“The site looks amazing. MJD Interactive has an incredibly dedicated team that helped us overcome numerous challenges over the course of many weeks. They did a heck of a job, and I’m grateful for the hard work and talent their team bestowed on this project.”

James Yim, Director of Marketing, Falken

What a Long, Great Trip It’s Been

Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.