Join us in New York City on October 28 at SEGD's annual XLab

One of the most effective ways to transform good experiential design work into a head turning, unforgettable event is by focusing on the smaller moments. These small interactions have deep resonance for those directly involved: A burst of pure joy, a quiet reflection, an honest connection.

The aim is to add a level of detail that not only catches their attention, it infuses the experience with emotion, and thus, meaning.

While creating emotion is often worthwhile in and of itself, one can imagine the increase in brand affinity it creates. Some estimates claim that each of us is subjected to 5,000 marketing messages per day. In the midst of that, wouldn’t we all like a little jolt of something that pulls our heart strings, offers something useful to us, or makes us laugh? It’s one of those things that transforms an app, a website, a digital experience from good, but forgettable, to exceptional and memorable.

Join us in New York City on October 28 at SEGD’s annual XLab event to learn more about this topic. In this lecture MJD Co-Founder and CEO, Jeremy Duimstra, will cover:

  • Examples of elements of emotive experiential design from Disney, American Girl, Yelp, Stride-Rite, and many other sites, apps and digital experiences.
  • Incorporating emotive design from user experience documentation through design and development
  • Prototyping for emotion using tools like Invision
  • The ROI of Emotion
  • Brand affinity through emotion design
Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.